The effect of message frames and CVD risk factors on behavioral outcomes.
نویسندگان
چکیده
OBJECTIVES To examine the interactive effects of message frames and CVD risk factors on women's knowledge, beliefs, efficacy, and behavioral intentions. METHODS In a randomized experiment, women (n = 395) read either a loss- or gain-framed heart disease prevention message to test differential effects by risk factor status. RESULTS Messages significantly increased knowledge, self-efficacy and intervention efficacy beliefs, and behavioral intentions. Frames had significantly different effects on self-efficacy and behavioral intent to engage in detection behaviors by parental risk factor status. CONCLUSIONS Further study is warranted to assess effects of frames on behavioral outcomes among women at elevated CVD risk.
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ورودعنوان ژورنال:
- American journal of health behavior
دوره 30 6 شماره
صفحات -
تاریخ انتشار 2006